Q3 What have you learned from your audience feedback?
In order to respond to this question I created a
questionnaire using Google Forms. Upon completing this I sent it out to my
personal Facebook and Twitter accounts along with the YouTube link to the music
video itself. I felt that this was the most effective way to hopefully get a
significant amount of feedback for my music video for Boulevard of Broken
Dreams and upon receiving my results I believe I made a good decision in doing
this. In total I received 12 completed questionnaires from people that had seen
my video and the results shown on the questionnaires has allowed me to learn a
lot.
Of the 12 people that completed the questionnaire 11 of
these were somewhere in the age range of 16 to 20 years old. This is not
surprising as people of these ages may be more likely to have accounts of
Facebook and Twitter, therefore making them more likely to reply as there will
be a greater number of these people seeing my posts linking to the
questionnaire. Results coming from people of this age group will be very
valuable as people of this age group are in fact my target audience, therefor
meaning that I can see how my target audience react to my music video. The
other response of the twelve came from a 41-45 year old, meaning that I will
have some insight into an older audience member’s opinion of my music video.
Out of all of those that gave feedback 7 of these people were female whereas 5
of them were male, meaning that I will be able to see the separate opinions of
both males and females on my music video.
In total, 10 people out of the 12 said that they enjoyed my
music video, with the two people that didn’t enjoy it being male, resulting in
3 out of the 5 males to view my video enjoying it when compared to 100% of the
females that viewed it enjoying it. The possible explanation for these results
can be found in the question asking “What did you not like about my music
video?” In this section the two viewers that didn’t enjoy the video claimed
that the themes based on romance and relationships didn’t appeal to them, with
one of them stating that it “It wasn’t for me, it’s not in my personal taste”
This can be compared to one of the responses to the question “What did you like
most about my video?” for which various female respondents gave positive
feedback involving my music videos themes, with one saying “The theme of
damaged relationships” is something they liked about the video. This has taught
me that my video may be more likely to appeal to female audiences, possibly
because a relationship based theme may be more interesting for female viewers
in comparison to males who may not find it quite as enjoyable. Therefore if I
were to create a video less focused on the relationship between the two
protagonists in my music video it may appeal more to a male audience, which
could however also result in it appealing less to the female demographic.
The responses I have received also confirm that my music
video has an appeal towards my target audience as 9 of the 12 people that
enjoyed the music video being within the age group of my target audience. This
was good to learn as it shows that from the responses I have received at least,
I’ve been able to create an original music video that has an appeal to a
teenage audience. Along with this however I have discovered that my music video
was also enjoyed by an older audience
member as the male in the 41-45 age group replied saying that they
enjoyed the music video, meaning that my video may also have an appeal to older
audience members. However with only one reply from a person in this age group I
can’t assume that my music video has an appeal to older audience members as a
whole
When asked “What did you like most about my video” I received
a variety of responses pointing out different aspects of the video which the audience
liked. One of the most common responses is that people enjoyed the overall
atmosphere created in the video. One response stated “The dark colour scheme” Whereas
another responded with “Dark lighting as it creates a darker atmosphere, something
that relates to lyrics of the song” These responses have shown me that I have been able to
successfully create a dark atmosphere, something which I wanted to integrate as
a main theme for my music video. I chose to create this atmosphere through the
use of cinematography (shots which show off the surrounding are) editing (I added
dark filters to some shots while editing with Final Cut Pro) and mise en scene
(dark clothing) and the three of these seem to have combined well to create the
atmosphere I was aiming for.
When asked “what kind of audience do you think my music
video would appeal to?” I once again received a variety of answers, most of
which however pointed out that my music video would most likely be enjoyed by teenagers
and young adults, with some suggesting it would appeal to people aged between
15 and 21 years old more than any other age group. Most responses didn’t
mention gender with the exception of the two males which didn’t enjoy the video.
Both of these said that they think my music video is more likely to appeal to a
female audience, giving a further hint that my video may be more enjoyable for
the female demographic as all of the females that responded enjoyed the music
video. Responses to this question have also taught me once again that I seem to
have successfully created a music video which appeals to my target audience of
teenagers (I didn’t target any particular gender when creating my music video)
When asked about how my music video can be improved I received
lots of helpful answers which I can learn from. The most common suggestion form
the responses I received are suggestions that I could create a clearer
narrative as some found it to be a bit confusing. I suspected that I may get
some responses pointing this out as I aimed to create a narrative that isn’t
fully clear to the audience as I found this to be a convention of the
alternative rock genre, so these replies could be a sign that I have succeeded
in implementing this genre convention into my music video, though it also shows
that if I want to create a music video that is improved in the eyes in the
audience I would have to create a video with a clearer narrative that is easier
to understand. Viewers suggested that I also film the video with steady and
stationary shots rather than the handheld shots I chose to use throughout large
portions of the music video. I chose to film mainly in handheld shots as I felt
that it would help to create a more gritty atmosphere, however the feedback
from several audience members show that it may be more enjoyable to them if
this technique wasn’t used, showing me that my video may be more enjoyable with
an alternative style of filming.
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