Advert analysis

For my advert analysis i'm using this album cover of Gorillaz Plastic Beach that a found in a magazine. The cover pictured above was located at the top of the advert with the words "THE NEW ALBUM OUT NOW" located just below this image in large white font with a black background behind it, making the text clear to readers. This clear and large text is used to grab the attention of readers and make it clear that the advert's main objective is to advertise the release of this particular album. The words "OUT NOW" are in a larger size font than the words "THE NEW ALBUM" and located just below these words in a slightly bolder font, giving an even clearer indication that the album is now on sale. Just below this in a much smaller font are details of the band's official site, encouraging people to find out more by visiting this site which will most likely contain more information on the album as well as additional information on the band, which could help to create new fans of the group, increasing the bands popularity. The advert features an image of the album cover, giving practically no information on  the contents of the album meaning that no information is given away, leaving the audience to have to purchase the album if they want to find out what is on the album itself. As well as this, the lack of information could prompt anyone curious about the album to visit the website also featured in order to investigate and find out more.

This is an advertisement for singles and an album by Greenday. At the top of the advert we see the band name in large, clear, white writing on the right hand side of an image of the bands lead singer, a face that will be easily recognised by the bands fan base. These two combine to instantly grab the attention of it's audience as it is made clear that this advert is related to Greenday. Beneath this is the name of the song "When September Ends" which is the main feature of the advertisement and has been placed in that position in order to hold a prominent place in the advert, most likely so that it is the next thing t grab the attention of the viewer after they see he band name. Below this we see the bottom section of the advert split in half, with one side being focused on advertising the new single while the other side advertises the album American Idiot. This is a clever technique as it raises awareness  of both of these releases by the band, meaning that two separate adverts don't need to be released as they have been combined into one. In the section advertising the album we see a picture of the album hat the band have released, meaning that fans know what to look for i they want o buy their album. The text in these sections alternates between white and red, with the red emphasising the more important aspects of the advert. for example, this technique is used to make it clear to viewers that the new single being advertised at the left side of the advert is now available on the album.